Stephanie Van Ness
Assoc. Director of Marketing and Chief Storyteller at ICS, Boston UX and ViewPoint Interactive Solutions
An experienced copywriter with a Boston University J-school degree, Stephanie Van Ness writes about user experience (UX) design and innovations in technology, from self-driving vehicles to gesture-controlled medical devices. Her work has appeared in a number of industry publications, including Medical Design & Outsourcing, Mass Device, Connected World,Medical Device + Diagnostics, UX Collective and Prototypr.
Today's customers require compelling stimuli from brands
Creating an effective customer experience today means saturating the digital and physical realms with consistent branded content. There is no longer such a thing as a captive audience.
ViewPoint Showcases Transformative Medical Technology
ViewPoint's clients are pushing medicine and life sciences forward. We're helping them show off their innovations.
ViewPoint Helps Flagship Bring Mercedes-Benz Showroom to the Mall
ViewPoint's touchscreen experience in the North Shore Mall allows Flagship Motor Cars of Lynnfield to influence buying behavior before purchase decisions have been made.
ViewPoint’s Director Talks Marketing Tech and Motivating Customers
Get Philip Chila's take on company vision and marketing trends that support customer engagement.
Brand Storytelling Drives Engagement Through the Roof
The magic of storytelling is its ability to engender brand loyalty and stimulate action. For marketers, that means getting consumers primed to buy.
Why the Retail Customer Experience Matters More Than Ever
The retail landscape is rapidly evolving. As the focus on the customer’s experience intensifies, interactive tech plays a leading role.
Sales Pro Shares Proven Techniques for Opening Doors and Crushing Quotas
Sales is the toughest job in any organization, says author and top performer Jonathan Jewett. In this Five in Five, he talks storytelling, relationship building and bringing bold ideas to the table.
A Financial Argument for Interactive In-Store Touchscreen Experiences
Brick-and-mortar retailers are experiencing a seismic shift. Touch tech can help cut costs and enhance competitiveness in a gloomy retail environment.
Is Brand Storytelling Dead?
Has the storytelling trend run its course or does it remain an effective way to strengthen the bond between brands and their audiences?
Storytelling is No Flavor of the Month
Critics contend that while trendy, brand storytelling isn't a new way to sell. Do the haters have a point?