Philip Chila
Director of ViewPoint Interactive Solutions
A passionate brand champion with a penchant for expensive bourbon and an aversion to marketing hype, he’s committed to helping businesses connect with their customers in compelling and meaningful ways.
What is Touch Tech and Why Should I Care?
The introduction of the iPhone, with it's game-changing touchscreen technology, fundamentally altered the way people consume information. A decade later, touch tech has matured into a perfect tool for engaging with your brand.
In a Sea of Exhibitors, Here is How to Stand Out
Want to dominate your next trade show? Make your booth a must-see with stop-in-your-tracks visuals.
How to Make an Impact When Conveying Complex Info
To present complex information with clarity -- without diluting its significance -- follow these three rules.
How to Develop a Winning Marketing Plan for 2017
Want to get the most out of your 2017 marketing budget? Create a roadmap.
4 Surprising Ways to Use Touch Technology You May Not Have Considered
How to reach your internal audiences wherever they are, from your corporate lobby to scientific laboratories.
How Opportunistic is Your 2017 Marketing Plan?
Building flexibility into your marketing plan allows you to capture opportunities as they arise.
Win Loyalty and Your Guests’ Dollars by Delivering an Exceptional Customer Experience
Boring digital signage and ill-performing touchscreen kiosks abound in Vegas. But not for long. ViewPoint's immersive experiences up the ante.
5 Surefire Ways to Capture Attention for Your Brand
Launching a new product or building a brand from the ground up? Here's how to get much-needed attention.
3 Rules for Gamifying Your Next Trade Show
Gamifying your booth can significantly increase engagement at your next trade show. Here's how to create games that support your overall message.
Crush Your Next Trade Show: Integrate Games, Product Kiosks and Tablets for a Seamless Sales Experience
Take visitors on a journey from large screen to small.